I have seen Domino cards but not something like that. It is the wooden strips card. I can't resist getting one of this when I was shopping for some educational kids toys for my playgroup. Also from the same supplier I mentioned in my previous post.
How to play:
For easy playing, just let the kids do matching the picture to create a link. In fact there are many ways to play Domino. It can even played by a few adults in a contest. You can google or read here to learn more.